For a brand that wants to be competitive in 2021 it is essential to know how to interpret and promptly grasp the trends that will revolutionize digital behavior.
From a skilful mix of social networks to attention to Asian markets: let's see what are the phenomena to keep an eye on in 2021 for digital marketing professionals.
Digital Adoption And
The Right Social Mix
In 2020, the acceleration of the digital transformation process was sudden: due to the arrival of the pandemic, we have witnessed a real revolution, the effects of which are particularly evident if we consider that almost 350 million users have started using the Internet in 'last year, a number that rises to 376 million when you consider those who have created social media accounts. This trend is destined not to experience setbacks: more and more people will rethink the use of services from a digital perspective .
Another important trend is the one that goes towards creating the perfect social mix : the universe of social media has expanded so much that the complexity of the sector has consequently increased. This is why a brand that wants to be successful will have to start from the definition of its buyer personas to evaluate which platforms are most used by the target people, and concentrate resources on those that allow you to create authentic relationships with potential customers.
Evolution Of Markets,
Behaviors And E-Commerce
E -commerce has experienced exponential growth: due to the pandemic, many consumers, who used to buy in physical stores before 2020, have adopted online shopping methods.
Convenience, speed and safety are the values that make the online shopping experience increasingly appreciated, so much so that the increase in sales volumes for the e-commerce sector in 2020 in Italy was more than 50%. This is accompanied by a change in online search behaviors , increasingly based on images and voice commands.
People have gotten used to interacting with artificial intelligence and the main players in the market know it: it is with this in mind that Google has refined its vocal search function and to recognize natural language.
Finally, for 2021 and the following years, marketing professionals will have to turn their gaze more and more to the east, because the Asian markets are a huge reference point, especially for the news in digital languages. Just think of the case of Tik Tok , which has revolutionized the user experience and their way of relating to social media. Furthermore, the Asian populations, where the average of early adopters is very high, are potential basins of attractive consumers for UK brands.
Posted By: Abdul Rimaaz
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